How The Small Donor Boom Drives Millions To Credit Card Processors

The video discusses the impact of the internet on donor behavior, highlighting the increase in small, frequent donations. It explains the rise in credit card processing fees due to these small transactions and how they affect political campaigns. The video also breaks down the various fees involved in online donations and emphasizes the importance of donor awareness regarding these costs. It suggests that donors can reduce fees by limiting the number of transactions.

What did the Ipsos survey reveal about donor awareness of processing fees?

What strategies can donors use to minimize the impact of processing fees?