Be Good Studios on Creative Direction and a Digital Future

Maya Kutzko, a Ukrainian creative director, shares her journey from Ukraine to becoming a prominent figure in the fashion industry. She discusses the global impact of the Ukrainian creative community, her experiences working with major brands like Sephora and Calvin Klein, and the importance of creative direction and provocation in advertising. Maya also talks about founding Be Good Studios, a women-led creative agency, and offers advice to creatives feeling defeated in their journey.

What does Maya say about the importance of empathy and compassion in the creative community?

What was Maya's experience working with Anna Wintour?

How does Maya Kutzko view the relationship between marketing and creativity?

What advice does Maya give to creatives who feel defeated in their journey?