Making Better Use of Data

The video discusses the importance of data in enhancing customer experience, especially in retail. It covers how Claires uses data, the significance of data governance, and the impact of the pandemic on customer behavior. The session also addresses model drift, the role of unstructured data, and strategies for improving data use. Social media's role in understanding customers and advocating for them through data insights is also explored.

How can companies effectively respond to model drift in their data analysis?

What are the potential benefits of analyzing unstructured data?

What impact does social media have on understanding customer preferences?

How can organizations advocate for customer needs through data analysis?