Behind Oprah's Investment in True Food Kitchen

Behind Oprah's Investment in True Food Kitchen

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Oprah Winfrey's investment in a health-conscious restaurant chain, her role on the board of directors, and the brand's expansion plans. It also covers the impact of US-China trade tensions on business costs, challenges in sourcing unique ingredients, and the company's location strategy. The restaurant aims to double its locations by 2021, with a focus on both urban and suburban areas, adapting to consumer trends like takeout and delivery.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What motivated Oprah Winfrey to become an investor in the health-conscious restaurant chain?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the restaurant chain's growth been impacted by Oprah Winfrey's involvement?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the future plans for the restaurant chain as mentioned by the CEO?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does the restaurant face in sourcing organic produce?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the location of a restaurant affect its business model according to the CEO?

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