Twitter Shows Signs of Life With User Growth

Twitter Shows Signs of Life With User Growth

Assessment

Interactive Video

Business

University

Hard

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The video discusses Twitter's miscounting of users over several years, which has affected trust with investors and analysts. Despite a reported increase of 4 million users, only 2 million were actual users. This miscalculation has raised concerns about the accuracy of Twitter's numbers. The video also covers Twitter's efforts to pilot new products like video streaming and data licensing, which are growing, but US revenue has declined by over 10%, posing a risk to their earnings.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the overall sentiment regarding Twitter's growth and user engagement?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact did the decline in US revenue have on Twitter's advertising market?

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