Ford Moving Swiftly to Address 'Fitness' of Business, CFO Says

Ford Moving Swiftly to Address 'Fitness' of Business, CFO Says

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Interactive Video

Business, Life Skills

University

Hard

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The transcript discusses Ford's financial performance, focusing on revenue growth driven by the F-Series and challenges in profit margins due to commodity and exchange rate headwinds. It highlights the impact of market conditions and the company's fitness strategy under CEO Jim Hackett. The discussion also covers global operations, particularly the financial effects of Brexit, and outlines the progress and future expectations of Ford's fitness campaign aimed at improving profit margins.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact did Brexit have on Ford's operations in Europe?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the expected timeline for seeing the impact of the fitness initiatives on Ford's bottom line?

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