'Force Friday' Heralds Beginning of 'Last Jedi' Toy Blitz

The video discusses the introduction of new mobile apps and technology-focused toys, including augmented reality features like lightsabers and hologram chess. It highlights the excitement around new Star Wars characters and compares the technology to Pokémon Go. The video also addresses Disney's marketing challenges, particularly the timing of toy releases before movie launches, and the struggle to balance revealing new characters while maintaining interest.

Describe the new characters introduced in the latest Star Wars toys.

What was the issue with Ray merchandise in 2015?