abrdn CEO Says Name Reflects Simplification of Business

The video discusses the rebranding of Standard Life Aberdeen to Aberdeen PLC, highlighting its global recognition and the strategic decision to focus on clients. The transition aims to simplify and grow the business, leveraging digital platforms for global reach. The branding strategy targets a younger audience, emphasizing the ease of the name 'Aberdeen' and its unique market position.

Why is it important for the company to focus on clients rather than the origins of the brand?

What advantages does the merger of Standard Life and Aberdeen bring to the company?