Traffic Light Cereal Labelling 'Not Clear Enough'

The video discusses the importance of a consistent color-coded labeling system endorsed by the Department of Health, which uses red, amber, and green to indicate high, medium, and low levels of fat, saturated fat, sugars, and salt. Action on Sugar highlights that consistent labeling could help cereal shoppers reduce sugar intake by 45 teaspoons monthly. A survey of 25 cereal manufacturers revealed that only four use front-of-pack labels, but without color coding. The video calls for transparency in nutrition labeling, urging consumers to be cautious of brands without front-of-pack labels.

What should shoppers assume if there is no front of pack label on a brand?

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Why can it be difficult for shoppers to make informed choices regarding nutrition labels?

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