Ford Plans to Cut 10% of Global Workforce: WSJ

Ford Plans to Cut 10% of Global Workforce: WSJ

Assessment

Interactive Video

Business

University

Hard

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The video discusses the challenges faced by Ford's CEO, Mark Fields, due to poor stock performance and the need for aggressive strategies in the mass market. It compares Ford's conservative approach to GM's aggressive restructuring and success, particularly in China and Europe. The discussion includes job cuts and restructuring efforts by Ford and other car makers like Volkswagen, highlighting the pressure on mass market car manufacturers to adapt and respond to market demands.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges is CEO Mark Fields facing regarding Ford's stock performance?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has GM's performance compared to Ford's in recent years?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contribute to GM's success in the Chinese market?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has Ford been more conservative compared to GM?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What kind of pressure do mass market car makers face today?

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