Accor CEO: I Will Never Bet Against China

Accor CEO: I Will Never Bet Against China

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Business

University

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The transcript discusses the impact of the virus on the company's operations in China, highlighting that only 20 hotels were closed and emphasizing the importance of their employees' well-being. The economic impact is noted as minimal, with a €5 million loss, and the company remains optimistic due to its diversified operations. Financial projections for 2020 indicate a potential 20% drop in revenue, but the company is confident in its ability to rebound. The transformation of the company over the past six years is highlighted, with a focus on a new loyalty program and strategic partnerships to enhance customer engagement.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies is the speaker considering to help their business rebound from the current situation?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker describe the transformation of their company over the last six years?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What partnerships has the speaker mentioned that are aimed at modernizing their loyalty program?

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