2019 Has Started Really Well, Says Smurfit Kappa’s CFO

2019 Has Started Really Well, Says Smurfit Kappa’s CFO

Assessment

Interactive Video

Business

University

Hard

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The video discusses the economic slowdown in late 2018, with a focus on Smurfit Kappa's performance in Europe and the Americas. It addresses the impact of Brexit on UK investments and contingency plans for a no-deal scenario. The conversation shifts to investment strategies, shareholder relations, and the rejection of a bid. The company’s focus on deleveraging and financial growth is highlighted, along with future plans and concerns over global trade, particularly US-China relations.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contributed to the performance of the business in the second half of 2018?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the CEO describe the impact of Brexit on their business operations?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the CEO's perspective on the investment strategy in the UK amid Brexit uncertainty?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the response to the rejected bid from International Paper?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key components of the medium-term plan mentioned by the CEO?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the anticipated challenges and opportunities for the business in the context of e-commerce?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the CEO view the relationship between trade and global stability?

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