CLEAN : First Sotheby's auction dedicated to sneakers in Geneva showcases Air Jordans

The video discusses a sneakers auction in Geneva featuring a pair of game-worn Air Jordan Ones from Michael Jordan's rookie season. These iconic sneakers are expected to fetch between 100,000 to 150,000 Swiss francs. The auction is attracting younger collectors, with over 50% being new to Sotheby's. This event is seen as a way to introduce new clients to other categories like contemporary art.

What demographic is primarily participating in the sneakers category according to the text?

What impact does the auction have on bringing new clients to Sotheby's?