Activision CEO: UK Decision on Microsoft Deal Irrational

Activision CEO: UK Decision on Microsoft Deal Irrational

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses the review process of the CMA's decision regarding Microsoft's acquisition of Activision. It highlights the appeal process, reasons for the acquisition, and the impact of King on Microsoft's mobile gaming strategy. The discussion also covers factors driving video game sales, the role of cloud gaming, and future industry trends. Finally, it outlines Activision's content strategy and future plans.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the focus of the appeal process mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Why does the speaker believe that Activision needs to be acquired by Microsoft despite strong earnings?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker describe the competition in the gaming industry?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What opportunities does the speaker see in the combination of Activision and Microsoft?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What misunderstanding does the speaker attribute to the CMA regarding the gaming market?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the speaker's perspective on the future of cloud gaming?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker plan to ensure a consistent flow of content for players?

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