The Push To Get Rid Of Gender-Targeted Marketing In Toys

The video explores the history and evolution of gendered toys, highlighting how toy advertisements have shifted from gender-neutral to gender-targeted over the decades. It discusses efforts by individuals and organizations to remove gender labels from toys, such as the UK-based Let Toys Be Toys and Target's removal of gendered aisles. Despite pushback, progress continues with laws like California's requiring gender-neutral toy sections and companies like Mattel and LEGO promoting inclusivity. The video emphasizes returning to a time when toys were not defined by gender, encouraging all children to play together.

What was the significance of Target's decision in 2015 regarding toy aisles?

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How has LEGO responded to the call for more inclusive toys, and what research influenced this decision?

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