The Push To Get Rid Of Gender-Targeted Marketing In Toys

The video explores the history and evolution of gendered toys, highlighting how toy advertisements have shifted from gender-neutral to gender-targeted over the decades. It discusses efforts by individuals and organizations to remove gender labels from toys, such as the UK-based Let Toys Be Toys and Target's removal of gendered aisles. Despite pushback, progress continues with laws like California's requiring gender-neutral toy sections and companies like Mattel and LEGO promoting inclusivity. The video emphasizes returning to a time when toys were not defined by gender, encouraging all children to play together.

What was the significance of Target's decision in 2015 regarding toy aisles?

How has LEGO responded to the call for more inclusive toys, and what research influenced this decision?