Discuss the impact of health trends on chocolate and jerky sales.
Why Hershey Is Turning to Beef Jerky
Interactive Video
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Business, Life Skills, Health Sciences, Biology
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University
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Hard
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The video discusses Hershey's response to declining chocolate consumption by pivoting towards premium dark chocolate and protein snacks like beef jerky. It highlights the health perception shift towards low-sugar, high-protein foods and Hershey's strategic acquisitions to capture market growth. The company aims to expand its snack segment, leveraging its distribution network to boost sales and adapt to consumer trends.
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2 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
What role does premiumization play in the current snack market?
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