Why Hershey Is Turning to Beef Jerky

The video discusses Hershey's response to declining chocolate consumption by pivoting towards premium dark chocolate and protein snacks like beef jerky. It highlights the health perception shift towards low-sugar, high-protein foods and Hershey's strategic acquisitions to capture market growth. The company aims to expand its snack segment, leveraging its distribution network to boost sales and adapt to consumer trends.

Discuss the impact of health trends on chocolate and jerky sales.

What role does premiumization play in the current snack market?