Coca-Cola Launches 'Create Real Magic' AI Tool

The video discusses Coca-Cola's integration of new technology and AI into its marketing strategy, emphasizing innovation and consumer engagement. It addresses concerns about AI accuracy and highlights the importance of governance and protocols. The relationship with AI is seen as pivotal for solving complex business challenges and evolving business practices.

In what ways does Coca-Cola view its relationship with OpenAI beyond a marketing exercise?

What is the significance of the 'test, learn, and scale' mindset mentioned in the context of Coca-Cola's business evolution?