DeJoria Says Bacardi Can Take Patrón to the Next Level
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Business, Physics, Science
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University
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Hard
Wayground Content
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The transcript discusses Patrone's status as a leading ultra-premium tequila brand and its partnership with Bacardi, which has been a minority shareholder for a decade. Legal complications regarding a cofounder's stake were resolved, allowing Bacardi to become a minority shareholder. Bacardi plans to maintain Patrone's quality and expand its reach. The speaker expresses confidence in Bacardi's ability to grow the brand further and mentions personal plans for philanthropy and new business ventures.
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2 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
Discuss the growth of Super Premium Tequila from 2002 to 2016.
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
What personal changes does the speaker anticipate following the deal with Bacardi?
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