Exact Sciences CEO Sees Steady Uptick in Cologuard Orders

Exact Sciences CEO Sees Steady Uptick in Cologuard Orders

Assessment

Interactive Video

Business, Health Sciences, Biology

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses the positive reception and validation of a cancer screening test, Cologuard, by major institutions like the Mayo Clinic and FDA. Despite some critics, the company reports significant revenue growth and is focused on engaging more physicians and educating the public. The transcript also addresses concerns about scalability and refutes claims that doctors are not ordering more tests, highlighting a steady increase in orders.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What evidence supports the effectiveness of the Cologuard test?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the revenue growth for the company been described?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the impact of the sales force and marketing on the ordering behavior of doctors regarding Cologuard.

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does the company face in increasing the number of Cologuard tests ordered by physicians?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the major evidence-based guidelines mentioned in the text?

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