IDC's Ma on Apple iPhone 15 Launch

The video discusses the new iPhone features, including the USBC connector, titanium frame, and Periscope lens, and their impact on pricing. It explores Apple's strategy in a down market, maintaining flat unit sales while increasing ASPs. The video also covers the challenges Apple faces in China, including competition from Huawei and government regulations, and potential market share changes.

What are the macroeconomic pressures affecting smartphone sales currently?

In what ways has the premium segment of the smartphone market remained resilient?

What are the implications of the ban on iPhones among state agencies in China?