Generation Next: Magazine Luiza's Frederico Trajano

The video discusses Migaloo's success in e-commerce in Brazil, highlighting its early adoption and omnichannel strategy. Despite skepticism, the company thrived, becoming a market leader. The family-run business emphasizes innovation and adaptability, with a focus on future-proofing and organic succession planning. Challenges like the post-COVID economy and logistics expansion are addressed, showcasing Migaloo's commitment to digital growth.

What is the significance of e-commerce growth in Brazil for Migaloo's business model?

How does Migaloo plan to expand its logistics capacity?

How does the founder view the future of succession planning within Migaloo?