Nike, H&M Face Boycotts in China

The video discusses the competitive landscape in China, highlighting gains by domestic companies amid a boycott of foreign brands over Xinjiang cotton. It explores the challenges global retailers face in balancing political sensitivities and market demands, emphasizing the importance of China as a key market. Retailers are cautious in their statements to avoid backlash in different regions, as sourcing cotton from Xinjiang could lead to criticism or sanctions in the US and Europe, while avoiding it could result in boycotts in China.

In what ways are retailers trying to manage their public statements regarding their supply chains?

What are the potential consequences for companies that embrace or reject cotton from Xinjiang?