What are some reasons marketers give discounts to consumers?
Marketing - Why Give Discounts
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Business, Information Technology (IT), Architecture
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University
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Hard
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The video discusses various marketing decisions, focusing on pricing strategies and the use of discounts. It explains how marketers decide on product design, promotion, and pricing. The video elaborates on different types of discounts, such as volume, seasonal, cash, and trade allowances, and their purposes in motivating consumer behavior and managing inventory.
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5 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
Explain how volume discounts work and their purpose.
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3.
OPEN ENDED QUESTION
3 mins • 1 pt
What are seasonal discounts and when are they typically used?
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4.
OPEN ENDED QUESTION
3 mins • 1 pt
Describe the concept of cash discounts and their benefits.
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5.
OPEN ENDED QUESTION
3 mins • 1 pt
What are trade allowances and who are they given to?
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