NFLs Female Fanbase Poses Double-Edged Ad Issue

The transcript discusses the NFL's growing female audience, which has increased by 2% while the male audience has decreased by 3%. It explores the saturation of the male fan base and the potential for growth among female fans. The impact of public relations issues, such as domestic violence cases, on the NFL's audience and sponsors is highlighted. The NFL's strategy to increase revenue and expand its audience is examined, with a focus on the role of fantasy football in engaging women. The transcript concludes with a discussion on the challenges and opportunities for the NFL in maintaining and growing its fan base.

What percentage of the female audience has increased in NFL viewership over the last few years?

What factors are contributing to the growth of the female fan base in the NFL?

How has the male audience's viewership changed compared to the female audience in recent years?

Why is the NFL losing male fans according to the discussion?

What role does fantasy football play in engaging women with the NFL?