VOICED: Savile Row tailors fight for reputation

The video discusses the bespoke tailoring tradition of Savile Row, highlighting its rich history and clientele, including the Prince of Wales. It details the meticulous craftsmanship involved in creating a suit, which requires 50 hours, 9 people, and 27 measurements. Despite the high cost of over €3000 per suit, new boutiques offering semi-bespoke services pose a threat to the brand. To protect their reputation, traditional tailors are working to establish a registered trademark to distinguish their handmade suits from cheaper competitors, ensuring the Savile Row name remains synonymous with high-quality British tailoring.

What challenges does Savile Row face from newer boutiques?

What measures are being taken to protect the Savile Row brand?