Creating Lullabies From Rock, Rap and Heavy Metal

The video discusses the creation and development of Rock-a-bye Baby, a music brand that transforms popular songs into lullabies. The idea originated from a need for adult-friendly baby gifts. The creator's connection to the music industry facilitated the execution of the idea. Music selection involves polling and considering irony and brand fit. The brand aims to connect parents and children through music. Future plans include expanding merchandise and adapting to digital delivery methods. The creator shares a personal favorite, Jay-Z's lullaby version.

What are the future plans for Rockabye Baby?

What challenges does the creator face in the music industry?