
Sustainability Is LOreals Future: Palt
Interactive Video
•
Business, Social Studies, Biology
•
University
•
Practice Problem
•
Hard
Wayground Content
FREE Resource
The video features Alexandra Palt, L'Oreal's Chief Sustainability Officer, discussing the company's commitment to sustainability. L'Oreal has received a CDP prize for transparency in carbon emissions reporting and aims to reduce its carbon footprint by 50% from a 2005 baseline by 2015. The company also plans to cut its environmental footprint by 60% by 2020 while reaching 1 billion new customers. Despite consumer interest in responsible companies, there is a gap between their intentions and purchasing behavior. L'Oreal aims to make sustainable products more appealing and affordable to bridge this gap.
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2 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
What gap exists between consumer intentions and actions regarding sustainability?
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
What challenge does L'Oreal face in promoting sustainable products to consumers?
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