How Colonel Sanders Helped Maker's Mark

The transcript discusses the rise in bourbon sales and the challenges faced by Makers Mark, particularly with their cask strength bourbon. Bill Samuels Jr. shares insights on the popularity of unfiltered bourbon and the resulting shortage issues. He also reflects on his career, including his time with Colonel Sanders, emphasizing salesmanship and product integrity.

How has the market for bourbon changed in recent years according to the text?

What challenges do distilleries face regarding bourbon production and market demand?

What lesson did Bill Samuels Junior learn from Colonel Sanders?