Give It Up for Free: How Adding Value Can Transform Your Business

The video discusses the strategy of offering services for free to attract and retain clients. The speaker shares a case study of how their company successfully landed AT&T as a client by providing a free, high-quality video solution to address AT&T's sales challenges. This approach not only impressed AT&T but also led to them paying for the work done. The speaker emphasizes that giving services for free can create immense value, foster strong client relationships, and drive business growth.

How did the speaker's approach differ from typical pitches they encountered?

What were the outcomes of giving their services for free, according to the speaker?