Discovery+ Is One of One: Zaslav

Discovery+ Is One of One: Zaslav

Assessment

Interactive Video

Business, Performing Arts

University

Hard

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Quizizz Content

FREE Resource

Discovery Plus aims to differentiate itself from competitors by focusing on unscripted content and global IP ownership. CEO David Zasloff highlights the importance of brand clarity and original content, drawing lessons from Disney and Netflix. Discovery Plus positions itself as a companion service to major players, offering unique content like HGTV and Food Network. The strategy emphasizes global reach and content exclusivity, with a significant library and original series to attract subscribers.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the main goal of Discovery Plus as described by CEO David Zasloff?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Discovery Plus differentiate itself from competitors like Netflix and Disney?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What types of content does Discovery Plus focus on aggregating?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What lessons did Discovery Plus learn from observing Disney and other streaming services?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do brands and characters play in the strategy of Discovery Plus?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of original content for Discovery Plus?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Discovery Plus plan to compete in a crowded streaming market?

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