CLEAN: British beer makes inroads in France's cider country

The video discusses the appeal of English bitter, particularly among French people and English expats. It explains the traditional brewing process involving fuggles and English casks, and how the beer is distributed to pubs. The video also touches on the challenges faced in brewing, highlighting the complexity and dedication required in the process.

What does the phrase 'a little disconcerting' imply about the experience of converting French people to English beer?

What challenges might one face in the beer industry according to the text?