Under Armour CEO Plank Says 'Every Great Company Comes to a Crossroads'

The transcript discusses a company's remarkable growth over 26 quarters with a 20% revenue increase each quarter, highlighting achievements from 2010 to 2016. It addresses the challenges of maintaining such growth, the company's market value fluctuations, and strategic decisions made to adapt. The company underwent a transformation involving restructuring and reorganization to strengthen its position.

What was the market value of the company at its peak, and how does it compare to its current value?

What does the term 'transformation' refer to in the context of the company's strategy?