Why UBS is Raising Its Amazon Price Target to $1600

The transcript discusses Amazon's market performance, highlighting its success over the holidays and the positive response from analysts, including price target upgrades. Despite not being profitable, Amazon's future profitability is expected to improve due to various profit drivers. The company's nascent but rapidly growing advertising business is also explored, emphasizing its unique position in digital advertising and potential for significant growth.

What are the prospects for Amazon's advertising business as mentioned in the text?

How is Amazon's advertising business expected to perform in 2018 compared to 2017?