Top Mobile App Trends for 2018

The video discusses the 10% growth in global app downloads, highlighting the strength of the mobile app ecosystem in 2018. It examines the increasing time spent on mobile apps, with users in the US spending nearly three hours daily. Despite concerns about excessive usage, mobile apps provide democratized access to technology and information. The video also explores Facebook's dominance in app downloads and the rise of new trends like TikTok. It concludes with a discussion on the influence of Asian markets, particularly China, in the mobile app industry and the potential for international expansion.

What factors contribute to the growth of mobile app downloads in 2018?

How do users in mobile-first markets differ in their app usage compared to users in the US?

What are some of the key areas where mobile apps serve users in their daily lives?

Discuss the implications of Facebook's dominance in the app market despite its challenges.

What trends are emerging in mobile app usage in China compared to other markets?