Marketing - What are Brand Advocates

The video discusses the concept of brand advocacy, emphasizing that while we cannot control what people say about us, we can encourage positive publicity through brand advocates. These advocates, who are considered trustworthy, can promote the brand to their social circles, increasing visibility. The video outlines methods to encourage brand advocacy, such as offering incentives or badges, and highlights the importance of earning the trust of satisfied customers to turn them into advocates.

Why are brand advocates considered trustworthy?

What is the relationship between satisfied customers and brand advocates?