Will Belvedere Stir Up New Business With 007 Partnership?

The transcript discusses the partnership between Belvedere Vodka and the James Bond franchise, highlighting the impact of celebrity endorsements on global reach. It details the creation of special edition bottles for Bond fans and explores Belvedere's association with LVMH, which has facilitated international expansion. The transcript also covers Belvedere's market growth, particularly in the US and emerging markets, and concludes with anticipation for the new Bond movie.

What changes occurred in Belvedere Vodka's market presence after joining LVMH?

In what ways has Belvedere Vodka expanded internationally since the 1990s?