Kim Kardashian Fined $1.3 Million for Promoting Crypto

Kim Kardashian Fined $1.3 Million for Promoting Crypto

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses the complexities of SEC regulations regarding celebrity endorsements, particularly in the context of promoting crypto tokens. It highlights the importance of transparency, such as using 'hashtag ad', and the legal implications of failing to disclose paid promotions. The conversation also touches on the differences between promoting regular products and securities, emphasizing the need for clear disclosures to avoid regulatory fines.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main issue with the celebrity's promotion of the crypto token?

The token was not popular.

The promotion was not interesting.

The celebrity did not use the product.

The disclosure of payment was unclear.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is the world of celebrity endorsements considered 'fuzzy'?

Regulations are still being developed.

Celebrities are not trusted.

Celebrities often change their opinions.

Endorsements are always clear.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the SEC's role in celebrity promotions?

To ban all promotions.

To ensure clear disclosures.

To promote celebrities.

To create new products.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does promoting securities differ from promoting other products?

It involves more regulations.

It is easier to do.

It requires no disclosures.

It is less profitable.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What might happen if disclosures are not made in financial promotions?

The celebrity will gain popularity.

The SEC may impose fines.

The product will fail.

The promotion will be ignored.