Amazon Takes on Flipkart in India

The video discusses Amazon's aggressive investment strategy in India, with Jeff Bezos pledging $5 billion to expand operations. Flipkart, an Indian e-commerce company, faces challenges despite its head start and local knowledge. The importance of mobile apps in India is highlighted, with Flipkart's failed app-only strategy being a key point. The video also covers Flipkart's new initiatives under CEO Binny Bansal to enhance competitiveness.

What advantages does Amazon have over Flipkart in the Indian market?

In what ways has Flipkart attempted to improve its service to compete with Amazon?