CLEAN : Swiss watchmakers eye

The video discusses the popularity and quality of Swiss watches, particularly in China, where sales have increased. Swiss watchmakers are adapting their designs to cater to Chinese tastes, incorporating specific colors and symbols. Despite economic challenges, the importance of maintaining brand identity remains crucial. Swiss watchmakers are optimistic about future demand but must be cautious of potential challenges, such as competition from Chinese brands acquiring Swiss companies.

What is the significance of the number 8 and the color green in the context of Chinese culture?

What challenges do Swiss watchmakers face in maintaining their brand identity?