Exciting to See Brands Engage With Consumers: Riedy

The video discusses recent activities on Twitter, highlighting brand engagement and consumer discovery. It explores how Twitter is not typically associated with shopping but aims to change consumer habits by focusing on discovery. The video details the early testing of a buy button, emphasizing the importance of getting it right for consumers. It also covers exclusive deals and hashtag commerce with Amazon, showcasing Twitter's unique offerings. The platform's focus on discovery and interaction throughout the purchase path is highlighted, along with its strategic approach to product development.

What exclusive deals are being promoted through Twitter?

In what ways does Twitter's platform facilitate product discovery?