Coca-Cola Would Be a Great Partner, Aurora Cannabis CEO Says

The video discusses the evolving cannabis market, focusing on the importance of beverage partnerships, particularly with major companies like Coca Cola. It highlights the potential of CBD and THC-infused products, addressing legal challenges, especially concerning US-Canada border issues. The video also covers Aurora's R&D efforts and how interest from major companies is helping legitimize the cannabis industry globally.

What is the significance of having a beverage partner in the cannabis industry?

What are the differences between beverages infused with CBD and those with THC?

What concerns exist regarding the legality of cannabis products in different regions?

What preparations are necessary for companies involved in the cannabis industry when crossing borders?

How does the interest from major beverage companies impact the cannabis industry?