Coca-Cola European Agrees to Buy Australia's CC Amatil

Coca-Cola European Agrees to Buy Australia's CC Amatil

Assessment

Interactive Video

Business

University

Hard

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The video discusses Coca-Cola European Partners' expansion into new markets, including Australia and New Zealand, to diversify their global footprint. It explains Coca-Cola's asset-light business model, separating manufacturing from marketing, similar to companies like Apple. The video also covers shareholder considerations, market reactions, and the strategic stakes Coca-Cola holds in various bottlers, highlighting the company's efforts to streamline operations and enhance shareholder value.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the market reaction to the recent offer made by Coca-Cola, and what factors influenced it?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What percentage of Coca-Cola Europe and Amatil does the Coca-Cola company hold?

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