Alex's Book: Case Studies in Courageous Communication Book

The video introduces a book titled 'Case Studies in Courageous Organizational Communication' by Alexander Lyon, published by Peter Lang. It is designed for both college students and professionals, featuring 31 case studies of well-known organizations, split between cautionary tales and success stories. The book includes organizations like NASA, Google, and Amazon. Viewers are encouraged to purchase the book via Amazon or Barnes and Noble, with search tips provided.

What is the target audience for the book?

Can you name some organizations mentioned in the book?