Science Of Shopping Cameras And Software That Track Our Shopping Behavior

The video explores how consumers make shopping decisions and introduces VideoMining, a company that uses overhead cameras and software to analyze shopping behavior. This technology helps retailers understand traffic patterns and consumer preferences, such as the preference for wider aisles and the decline in brand loyalty. Originally designed for monitoring the elderly, the software now aids businesses in optimizing store layouts and improving customer experience.

What factors do store owners want to understand about customer attraction?

How does VideoMining track shopper behavior in stores?

What are some trends identified by Sharma regarding shopper preferences?

In what way was the software initially created before being used for shopping behavior analysis?

What advantage does the software provide to businesses in understanding their customers?