J. Arthur Rank (1888-1972)

The transcript discusses Rank's strategic control over British film production and theater chains, allowing him to influence the distribution of US films in Britain and promote British films in America. Upon arriving in the US, Rank was warmly received by Hollywood, which recognized the significance of the British market for its profitability. The goal was to ensure British films reached a fair share of global audiences, provided they were of high quality and entertainment value.

Why are British markets important to Hollywood according to the text?

What conditions must be met for British films to play to a fair proportion of the world's audiences?