Breaking Down Facebook's 4th-Qtr Earnings

Breaking Down Facebook's 4th-Qtr Earnings

Assessment

Interactive Video

Business

University

Hard

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The video discusses Facebook's strategic changes in 2018 to restore user confidence and engagement, despite a decline in US users. It highlights Facebook's efforts to increase ad transparency and the expected deceleration in ad revenue growth due to market saturation. However, optimism remains for Instagram's growth in both users and ad revenue, benefiting from its integration with Facebook.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What intentional changes has Facebook made to restore confidence in its user base?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the user growth in the US affected Facebook's overall growth strategy?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What measures is Facebook taking to improve ad transparency?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the forecast for Instagram's ad revenue growth this year?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does Instagram benefit from its relationship with Facebook?

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