Coffee Box CEO Plans To Compete With Starbucks Utilizing Delivery

Coffee Box CEO Plans To Compete With Starbucks Utilizing Delivery

Assessment

Interactive Video

Business

University

Hard

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The video discusses a coffee business's growth, comparing its sales and costs to Starbucks. It highlights the company's unique delivery service strategy, which differentiates it from Starbucks' location-based model. The CEO views the Starbucks-Alibaba partnership as beneficial for market expansion. Despite potential trade tensions, the CEO believes in an open market. The business reached breakeven at 100 stores in 2017 and aims for profitability with 600 stores in 2018. Fundraising efforts are underway to support expansion and achieve unicorn status.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the average number of coffees sold per day by the best store mentioned?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the target number of stores the business aims to reach in the top four first tier cities?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the business differentiate itself from Starbucks in the market?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the outcome of the first attempt at delivering coffee in 2013?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the business's goal for the next year regarding funding?

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