Is Augmented Reality Apple’s Next Big Thing?

The video discusses Apple's focus on augmented reality (AR) as a key growth area, with CEO Tim Cook highlighting its potential importance. AR could enhance existing products like the iPhone and iPad, leading to increased sales and customer retention. Potential applications include retail environments and digital enhancements to the real world, such as providing information on landmarks or offering coupons. While AR may not initially generate significant revenue as a standalone product, it could enhance Apple's current offerings and eventually lead to new devices.

In what ways could augmented reality enhance the customer experience in retail environments?

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What challenges did Google face with its augmented reality glasses, and how might this inform Apple's approach?

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