Olympics Could Have Negative Effect on Tourism

The transcript discusses the anticipated impact of the 2012 Olympic Games on London's tourism industry. Despite initial promises of economic boosts, a significant decline in visitor numbers is expected due to the 'displacement effect,' where tourists interested in London itself are deterred by the Olympic crowd. This trend has been observed in previous Olympic cities over the past 25 years. In response, a global campaign titled 'Limited edition London' is planned to promote the city's attractions and mitigate the downturn. The transcript highlights the need for strategic action to capitalize on the Olympic opportunity.

What campaign is being launched to promote London leading up to the 2012 Games?

What are the potential consequences for the tourism industry if they do not adapt to the Olympic Games?