Liverpool F.C. CEO: Tech Is Key to Reach Fans

The transcript discusses Liverpool FC's global fan engagement strategy, emphasizing the use of technology to connect with fans worldwide, particularly in markets like China. It highlights the importance of virtual and augmented reality in creating immersive fan experiences. The club's openness to minority investments for growth and its competitive performance in leagues are also covered.

What challenges does Liverpool FC face in maintaining fan loyalty?

In what ways has the club's strategy changed since the acquisition by Fenway Sports Group in 2010?